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Barbie Drops Rainforest Packaging

Toy giant Mattel, the company behind Barbie, announced on October 5 that it will stop buying paper and packaging linked to rainforest destruction following a global campaign by Greenpeace.

As part of its new commitments, Mattel is instructing its suppliers to avoid wood fiber from companies “that are known to be involved in deforestation”. One such company is the notorious Asia Pulp and Paper Group (APP), which Greenpeace investigators have shown to be involved in wide-spread rainforest clearance in Indonesia.

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