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Avery Dennison grant fuels waste-to-wealth opportunity in India


Packaging Waste in India

As consumption increases, the amount of waste generated from packaged goods also increases. Photograph: Shutterstock/Courtesy of Avery Dennison


Powered by article titled “Avery Dennison grant fuels waste-to-wealth opportunity in India” was written by , for on Tuesday 9th December 2014 18.00 UTC


India is developing an appetite for paper and other consumer goods. Economic growth and rapid urbanization in this nation of 1.26 billion people is creating millions of consumers, eager to sample the modern retail shopping experience. Research from the McKinsey Global Institute suggests that if India continues to grow at its current pace, the country will become the world’s fifth largest consumer economy by 2025.

With consumption comes a challenge – packaging waste; about 14.6m metric tons of it each year, according to the Indian Agro and Recycled Paper Mills Association. It also creates an opportunity for the creation of a recycling industry that could generate stable jobs for India’s growing population.

With this in mind, the Avery Dennison Foundation made a grant to the India-based NGO Society for Technology and Action for Rural Advancement (TARA) to fund a viability study for the development of a waste-to-wealth recycling enterprise in Delhi, India.

Creating a sustainable recycling industry in India is not a simple task. The nation lacks the basic infrastructure to collect, segregate and sort waste. Furthermore, Indian consumers have had little incentive or opportunity to develop recycling habits or embrace goods manufactured using recycled material. Only about one-fourth of India’s paper waste is recycled.

Shopping Mall in India

A contemporary mall in India packed with shoppers. Photograph: Ritu Manoj Jethani/Shutterstock/Courtesy of Avery Dennison

But things are changing. Government, private industry and consumers are all recognizing the need to address the waste generated by India’s economic success. And the recycling micro-enterprises that TARA has established and the opportunities that this holds out for communities in Delhi – based on solid market research and practical business realities – are a key step in that direction. TARA’s work creates jobs, establishes a solid community presence and is part of a larger concept gaining recognition and support from companies such as Avery Dennison, and consumers.

“An important contribution we can make in the emerging market communities in which we operate is the transfer of knowledge and the nurture of its successful use,” says Avery Dennison Foundation president Alicia Maddox. “TARA’s track record of success in creating viable recycling micro-enterprises is a great example, and we’re delighted to support its good work.

“As a manufacturer, we are committed to the reduction and recycling of waste throughout our operations. As global citizens, we are eager to support the development of thriving and effective recycling programs throughout our industry.”

Learn more about the Avery Dennison Foundation and its efforts on sustainable packaging. Join the conversation and see what employees and partners have to say about sustainability.

Content on this page is brought to you by Avery Dennison, supporter of the Vital Signs platform. © Guardian News & Media Limited 2010

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