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Toyota Green Initiative Launches at Historically Black Colleges and Universities

Torrance, California – The Toyota Green Initiative is an environmental stewardship platform designed to empower Historically Black Colleges and Universities (HBCU) students and alumni on the benefits of adopting a sustainable lifestyle. The Toyota Green Initiative will provide multiple touch points to mobilize the collegiate audience to go green including a content-rich website (www.ToyotaGreen.com) and an HBCU campus tour.

At the hub of the Toyota Green Initiative is the interactive website ToyotaGreen.com, which will provide easy cost-saving tips on going green, eco-conscious articles, videos, campus events and volunteer programs.

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